Artist: Arik Levy

Project: 5 Franklin Place

Client ELAD GROUP

Architect. ODA

 

The building is designed by the world-renowned architectural firm, ODA who included a cantilevered feature on the top half of the building. Interiors were thoughtfully designed by the distinguished Andres Escobar.

 

ELAD Group is a private real estate investment company controlled by Israeli billionaire Isaac Tshuva (Who owns  Delek, Israel's second-largest oil and gas company). The group controls many subsidiaries including ELAD Properties, which is based in New York City, ELAD Florida, and ELAD Canada, which is based in Toronto, Ontario.

LIVING:

Nature of Life

Growth

 

Natural

 

Balance

 

Linkage

We will curate a selection of artworks with the below considerations:

 

  1. Emphasizes the artistic value and enhances the brand image of the 5th Franklin Place.

  2. Embraces ODA’s architecture design

  3. Create a linkage to Tribeca, a lively chic and artsy neighborhood.

  4. Considers the youthful demographics of the building tenants.

  5. Suggests a new purpose of using the outer space and lobby area

  • Outer Space: Focus on creating an interactive and lively atmosphere

  • Lobby Area: With the floor to ceiling glass windows,  it gives an opportunity to showcase the interior of the lobby to the neighborhood.

Lobby Area Layer 1

Lobby Area Layer 2

Lobby Area Layer 3

Artist: Wendell Castle, Nendo, 

Rick Owens, Miriam Cabessa, 

Boldizsar Szenteczki, 

Rachel Mica Weiss

For Case Study, please see the below PDF,