Artist: Arik Levy
Project: 5 Franklin Place
Client ELAD GROUP
The building is designed by the world-renowned architectural firm, ODA who included a cantilevered feature on the top half of the building. Interiors were thoughtfully designed by the distinguished Andres Escobar.
ELAD Group is a private real estate investment company controlled by Israeli billionaire Isaac Tshuva (Who owns Delek, Israel's second-largest oil and gas company). The group controls many subsidiaries including ELAD Properties, which is based in New York City, ELAD Florida, and ELAD Canada, which is based in Toronto, Ontario.
Nature of Life
We will curate a selection of artworks with the below considerations:
Emphasizes the artistic value and enhances the brand image of the 5th Franklin Place.
Embraces ODA’s architecture design
Create a linkage to Tribeca, a lively chic and artsy neighborhood.
Considers the youthful demographics of the building tenants.
Suggests a new purpose of using the outer space and lobby area
Outer Space: Focus on creating an interactive and lively atmosphere
Lobby Area: With the floor to ceiling glass windows, it gives an opportunity to showcase the interior of the lobby to the neighborhood.
Lobby Area Layer 1
Lobby Area Layer 2
Lobby Area Layer 3
Artist: Wendell Castle, Nendo,
Rick Owens, Miriam Cabessa,
Rachel Mica Weiss
For Case Study, please see the below PDF,